Monday, April 25, 2011

Italian Entrepreneurs To Create PerfumeThat Smells Like Human Blood

Apr 20, 2011 – 8:20 AM
AOL News

A new blood-inspired perfume may soon have an ideal group of early adopters: vampires.

Last week, a pair of Italian entrepreneurs, Antonio Zuddas and Giovanni Castelli, debuted Blood Concept, a provocative fragrance line based on the four major human blood types: A, B, AB and O.

While the line forgoes incorporating actual blood, the Italian duo nonetheless claim that each scent is evocative of the blood type it represents.

"Blood Concept is just a celebration of human life through an interpretation of its evolutionary process," Zuddas told AOL News. "To be more accurate, it's an interpretation of the evolution of our most important element, the blood in our veins."

In keeping with the hematic theme, the four scents come in 1.35-ounce vials with red droppers, and the website includes background images of swirling blood.

While the Milan-based designers concede that Blood Concept may make some squeamish, they maintain that their perfumes have nothing to do with blood lust.

"No splatter, no vampires ..." Zuddas said.

Not so fast.

Merticus, a 32-year-old Atlanta man who self-identifies as a vampire, intends to sample the fragrance line.

A founding member of the Atlanta Vampire Alliance and Vampire Community News, Merticus favors O-positive as his drink of choice. As for which scent he'd prefer to wear -- or detect on a donor -- he's keeping an open mind.

"I find the black cherry, pomegranate and patchouli infusions of B and the raspberry, rose hips, and birch infusions of O equally intriguing," Merticus said via e-mail. "Hopefully I'll be able to sample them in the flesh soon."

An antique dealer by daylight, he plans to travel to Italy in September, where, he told AOL News, he may drop by the Blood Concept offices and pick up a few vials.

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