Monday, January 9, 2012

"R" rated Films Aren't What the People Want Study Shows

Hollywood took in 4.5 percent less revenue in 2011 than in 2010, selling the least amount of tickets since 1995. Are consumers simply fed up with what Tinseltown has to offer? Dr. Ted Baehr of MovieGuide says it depends on the film in question.

"The spin is that people want more R-rated films, but the actual truth of the matter is that there were more R-rated films last year than there were the year before, and there were more than the year before that," he explains.

Two years ago, 44 percent of the films were rated R. Now, 51 percent of films carry that rating. At the same time, however, films that are rated G, PG, and even PG-13 are outperforming the movies for restricted audiences.

"There was a study out from the Los Angeles Times that 74 percent of the young women [and 58 percent of the young boys] don't want to see sex, violence, nudity, [or] profanity in films," Baehr cites. Since "consumers don't want to see R-rated films," he wonders who filmmakers are making them for.


No comments: