Christian churches in America are struggling to attract and retain
young adults. Considering that appealing to these individuals is
essential if houses of worship hope to develop and progress, diverse
denominations are beginning to team up rather than competing against one
another for congregants. Take, for example, Charlotte ONE,
a collaborative organization of around 40 churches that have come
together in an attempt to attract 20 and 30 somethings in Charlotte,
North Carolina.
In an article for The Wall Street Journal, Naomi Schaefer Riley covered this intriguing project
as well as the many questions that denominations are faced with when it
comes to courting young people in contemporary society. As Riley notes,
the Barna Group has done a great deal of research
on what causes young people to abandon Christian houses of worship, as
church engagement has been found to fall by as much as 43 percent among
individuals who fall between the ages of 18 and 29.
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