Monday, April 25, 2011

Christ Centered Commercials Target MTV In Outreach Campaign

By Chelsea Schilling
© 2011 WorldNetDaily

Sex, drug addiction, suicidal thoughts, alcoholism, loneliness, peer pressure and social angst – it's all part of an onslaught of hopelessness many teens experience today, but one group is using an in-your-face approach to deliver a critical message to America's young adults:

God loves you and He wants to help.

It's a revelation of hope in a venue young viewers might least expect – an outreach campaign called Groundwire splashed on television networks such as MTV, VH1, Cartoon Network's Adult Swim programming and Comedy Central and flanking popular radio broadcasts across the nation.

Young adults see or hear Groundwire's 60-second Christ-centered spots and contact the ministry's coaches for help every day.

"Really the reason we're doing this is because I really believe that heaven and hell are real-life issues and that people can have the opportunity to go to heaven," Sean Dunn, founder and president of Groundwire, told WND. "Even beyond that, I am convinced that there's a God in heaven who loves every person on the face of the earth and wants to be a part of their life."

Dunn, an author and 42-year-old husband and father of four in Castle Rock, Colo., has ministered to youth for more than 20 years. He founded Groundwire eight years ago.

"I'm absolutely convinced the reason God put me on the earth is to share hope with young people who are struggling," he said. "There's a huge diversity of issues: from the cutter, the suicidal person, the addict, to those callers who say, 'Something's missing. Something just doesn't make sense in my life. I don't know what it is.' to just people who say they need someone to talk to."

And the outreach is working.

Dunn said Groundwire is averaging about 4,100 Internet chatters a month. Through its most recent media buy in Atlanta, the campaign just topped 28 million impressions a week. The ministry has added 14 million viewers and listeners every month since April 2010 and currently has nearly 5,000 Facebook fans.

"We have coaches in Korea, Australia and India to handle the middle of the night," he said. "It's the only 24-hour-a-day spiritual help line in the world. We see people come to faith on a daily basis."

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