Tuesday, December 18, 2012

It's Not Santa They're Tracking; It's Downloads of the Christmas Story via YouVersion

The makers of the popular Bible app YouVersion, who have logged 72 million downloads onto smartphones and tablets, are tracking downloads of their Christmas Story reading plan in somewhat similar fashion to the way the North American Aerospace Defense Command (NORAD) does with Santa Claus every year.

Every Christmas season NORAD "helps ordinary citizens track Santa's progress as he delivers gifts to good little boys and girls around the world.

"Now, for the first time, you'll also be able to track the beloved story that gave birth to the season," stated YouVersion this week.

YouVersion already offers more than 400 versions of the Bible available free in more than 200 different languages, and there seems to be no end in sight. "We're literally reading the Bible like never before anytime and anywhere with millions of new people starting every month," says LifeChurch.tv Pastor Bobby Gruenewald, 36, the app's creator.

A running tally of everyone who reads the story of the birth of Jesus, worldwide, through YouVersion can be seen at http://christmas.youversion.com/ while stars light up at every download on an online global map.

"Every time a reader clicks on the story, a star lights up on the site's world map and the ticker grows by one more soul," according to YouVersion.

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