Tuesday, March 5, 2013

Google, Twitter, and Facebook Leaders Tell Christian Media to Embrace Tech Giants

By Alex Murashko , Christian Post Reporter
March 5, 2013|7:01 am

NASHVILLE – Top leaders from Google, Twitter, and Facebook made it clear that it's best that traditional media embrace the three Internet tech giants, they said while speaking at the annual National Religious Broadcasters convention in Nashville on Monday.

Guest speaker Claire Diaz-Ortiz, Twitter's social innovation leader, said that while her company was doing some analytics, just three years ago "we started to see that Bible verses were doing really well."
"Someone would tweet out Bible verses and 500 people would immediately re-tweet it," Diaz-Ortiz said. "People of faith were really engaged with these Bible verses. Religious content on Twitter is incredibly engaged. You can look at a pastor such as Andy Stanley and see that he will tweet something out and get more reaction and more engagement than famous celebrities like Lady Gaga or Justin Bieber with 50 times as many followers."

No comments: